Promoting reusability and artisanal craftsmanship
![Timber Market brand elements Timber Market brand elements designed by Function & Form](https://cdn.sanity.io/images/xenf4f6n/production/ba37b3c940c5b721d9dc147c9daadadab05c6675-1958x2400.png?w=3072&h=3766&auto=format)
![Timber Market brand elements Timber Market brand elements designed by Function & Form](https://cdn.sanity.io/images/xenf4f6n/production/f7b0d8d21a9dcb3b78962199ad065f31231114ca-1958x2400.png?w=3072&h=3766&auto=format)
A chiselled icon with a humbling presence
After a number of iterations, we landed on a logotype comprised of a Penrose Triangle to represent reusability, with a chunky, 'wood chisel like' typeface for handmade charm. This black logotype was then paired with rich, natural timber shades to bring warmth. Finally, a timber grain brand element was introduced to elevate branded collateral further.
![Timber Market Illustrations Timber Market Illustrations by Function & Form](https://cdn.sanity.io/images/xenf4f6n/production/d765744b1e4d611b11bb643b53c5ca0c008cd2b1-4032x3024.jpg?w=3072&h=2304&auto=format)
Romanticising the narrative
With a socially conscious cause grounding the company, we turned to illustration to romanticise the story and help colour the brand's story.
![Timer Market Tree illustration Timer Market Tree illustration by Function & Form](https://cdn.sanity.io/images/xenf4f6n/production/8498dbd9a15c13268ab15dee7be86bc09e0f8f20-3000x2496.png?w=3072&h=2556&q=100&auto=format)
![Timer Market logging illustration by Function & Form Timer Market logging illustration by Function & Form](https://cdn.sanity.io/images/xenf4f6n/production/b8fe9a028c0e1f586c45e7d133e2bc08327b7ba9-3000x2163.png?w=3072&h=2214&q=100&auto=format)
![Timer Market carpentry illustration by Function & Form Timer Market carpentry illustration by Function & Form](https://cdn.sanity.io/images/xenf4f6n/production/e3ae7a34d7e42e751990506c006a8bb376602419-3000x2691.png?w=3072&h=2756&q=100&auto=format)
![Timer Market artisinal logo illustration by Function & Form Timer Market artisinal logo illustration by Function & Form](https://cdn.sanity.io/images/xenf4f6n/production/c6ec4308f737a9a9d396db95c4066b7ffe073a77-3000x2487.png?w=3072&h=2546&q=100&auto=format)
Simplifying a complex onboarding process
![Timber Market Form Desktop Timber Market Form Desktop](https://cdn.sanity.io/images/xenf4f6n/production/7c45ec3d9ad07bcde09beddb796cf1c6798ff7b2-1024x640.jpg?w=2458&h=1536&auto=format)
Conditional forms
When a user isn't logged in, the website appears as a marketing website to promote the brand. But when users opt to login, it becomes a content-rich marketplace to browse and post trees or timber.
To keep the process as simple as possible, we setup conditional forms that adapt depending on your selection.