Our Story

What we do

Based in Shoreditch, Function & Form is a boutique creative consultancy specialising in digital media. By keeping our core team small and working with a handpicked network of specialists, we’re agile and responsive, extending our creative reach while safeguarding the close, collaborative relationship that our clients value from us.

These relationships are key to our success. By developing long-term partnerships with a select number of clients, we gain a profound understanding of their businesses and markets. This helps us create digital interactions that are insightful, engaging and effective, contributing to the development of strong, meaningful and lasting relationships between our clients and their audience.

As our name implies, we believe that form should follow function. We never champion flashiness over usability, and believe that function beats form when form doesn’t function.

Awards and recognition

Honourable Mention, 2017

The 7 best London agency websites of 2017

Special Kudos, 2017

20 Awesome Agency websites, 2017

Our Method


Analysis & planning

Analysis & planning

To arrive at the best solution, we start by defining, dissecting and exploring the challenge. Once we understand your business and have familiarised ourselves with your market, your competitors and your audience, we’ll be in a position to plan a sure-fire strategy for success.

Creative exploration

Creative exploration

This is the fun bit… With a solid strategy in place, the studio becomes our playground, and we experiment with different ideas until we land on a creative direction that’s perfectly tailored to you.



Once we’ve agreed on the creative direction, our designers begin to craft and roll it out across the whole project. They do this with utmost care and precision.



At Function & Form, we understand that a great concept is only as good as its final execution, so we place code on an equal footing with design. Our designers and developers work together closely to ensure that the design comes to life beautifully in the build, creating digital interactions that are inviting and engaging, effective and robust.