The digital design studio for fast moving brands

Function & Form is an award-winning digital design studio, founded by Creative Technologist, Todd Padwick, in 2015.

With over a decade of agency design experience working with the likes of General Motors, Barclays, Coca-Cola, Arsenal FC, Sky and CBS; Todd Padwick identified a common agency pitfall: a tendency to build websites which prioritise gimmicks, over long-term growth.

Function & Form was created to solve that problem. Guided by the principle that aesthetics should serve function, we build online brand experiences that are strategically grounded, creatively distinctive, and stand the test of time.

Today, our role goes beyond launches. We partner with ambitious companies as an extension of their team — bringing senior creative direction, technical expertise, and the flexibility to adapt as their needs evolve.

Todd Padwick – Creative Technology Director at Function & Form
Launching a website is a significant milestone, but sustained success hinges on the work that follows.

Todd Padwick – Creative Technology Director

Simple Principles Big Results

Websites that scale as you do, integrate with your workflow, and are future-proofed from startup to enterprise.

Online brand experiences that are tailor made to your audience, segmented by intent, and impossible to forget.

Strategically planned, surgically executed; your goals are our mission.

AI and AEG-ready, content management that empowers your team to focus on what they do best.

Muse
 Design Platinum Award
Creative Bloq
 7 Best London Agency Websites
CSS Design Awards
 Special Design Kudos
AWWWARDS
 Honourable mention
Design Rush
 Best Website Designs
Layout
 Best agency websites

Founders thoughts

Sustained success with Growth Partnerships

At Function & Form we're an extension of your team. We focus on gradual growth instead of scattered projects, ensuring your brand thrives online for the long haul.

Manifesto: Why Function & Form

Ten years on, our founder explains why he launched an agency that does things differently and its evolution over the decade.

A simple guide to Composable Architecture

Is your agency holding your website codebase hostage? Growth hindered by maintenance? Trapped by your choice of CMS or Commerce system? Going Composable could be your saviour

Ditch the ‘present and listen model’ and start collaborating

Instead of making our clients wait for the perfect Don Draper pitch, we involve them every step of the way. And here’s why it works…

Sanity CMS review

Sanity is a headless CMS that puts flexibility first. Having tried and tested countless CMS, we’re perfectly positioned to give a straight-talking Sanity review.

A guide to single page applications and headless content management

Ever wondered what a single-page application or headless CMS is, or what their benefits are? Well wonder no more…

Five tips to help you nail your brand name

Got a fantastic product or service, but haven’t yet found the perfect name? Here are our top five tips to help you avoid common pitfalls.

Sharpen your message: 10 tips for writing better web copy

Good copy has the power to stop people in their tracks, raise a smile, provoke, leave a lasting trace, and ultimately — get people to do what you want. Here's how...

How to convert more leads by improving website call to actions

You have a beautiful website that presents your business in the very best light yet your conversion rate is low. Sound familiar? The key may lie in your call to actions.