Our team will feel like your team

Function & Form is an award-winning digital design studio, founded in 2015 by Todd Padwick.

With over a decade of agency design experience working with the likes of General Motors, Barclays, Coca-Cola, Arsenal FC, Sky and CBS; Todd Padwick identified a common agency pitfall: a tendency to build websites which prioritise gimmicks, over long-term growth.

Function & Form was created to solve that problem. Guided by the principle that aesthetics should serve function, we build online brand experiences that are strategically grounded, creatively distinctive, and stand the test of time.

Today, our role goes beyond singular web and branding projects. We partner with ambitious companies as an extension of their team, bringing senior creative direction, technical expertise, and the flexibility to adapt as their needs evolve.

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Your website is your source of truth. Your story, told the way it should be told. So make it a damn good one.
Todd Padwick – Director

Simple Principles Big Results

Adaptive

Personal

Purposeful

Intelligent

Websites that scale as you do, integrate with your workflow, and are future-proofed from startup to enterprise.

Online brand experiences that are tailor made to your audience, segmented by intent, and impossible to forget.

Strategically planned, surgically executed; your goals are our mission.

AI-integrated content operating systems that empower your web team to focus on what they do best.

Muse
Design Platinum Award

Creative Bloq
7 Best London Agency Websites

CSS Design Awards
Special Design Kudos

AWWWARDS
Honourable mention

Design Rush
Best Website Designs

Layout
Best agency websites

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Build for the future, with Composable Architecture

Avoid costly rebuilds, reduce risk and turn change into an advantage – composable website architecture helps growing businesses scale, adapt and endure.

We are Sanity agency partners

I am a big fan of Sanity CMS. So naturally, we've partnered with them, and can offer improved Sanity support to you, our loyal clients

Sustained success with Growth Partnerships

At Function & Form we're an extension of your team. We focus on gradual growth instead of scattered projects, ensuring your brand thrives online for the long haul.

Manifesto: Why Function & Form

Ten years on, our founder explains why he launched an agency that does things differently and its evolution over the decade.

Sanity CMS review

Sanity is a headless CMS that puts flexibility first. Having tried and tested countless CMS, we’re perfectly positioned to give a straight-talking Sanity review.

Why choose a London-based web design agency?

Function & Form has clients all over the world, from Australia to the Americas. So why do businesses favour a Web design agency in London over agencies in their own timezone?