The digital design studio for fast moving brands

Function & Form is an award-winning digital design studio, founded in 2015 by Todd Padwick.

With over a decade of agency design experience working with the likes of General Motors, Barclays, Coca-Cola, Arsenal FC, Sky and CBS; Todd Padwick identified a common agency pitfall: a tendency to build websites which prioritise gimmicks, over long-term growth.

Function & Form was created to solve that problem. Guided by the principle that aesthetics should serve function, we build online brand experiences that are strategically grounded, creatively distinctive, and stand the test of time.

Today, our role goes beyond singular web and branding projects. We partner with ambitious companies as an extension of their team, bringing senior creative direction, technical expertise, and the flexibility to adapt as their needs evolve.

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Todd Padwick – Director at Function & Form

The future is unpredictable. We give our clients the tools to seize opportunities while others scramble to stay relevant.
Todd Padwick – Director

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Simple Principles Big Results

Websites that scale as you do, integrate with your workflow, and are future-proofed from startup to enterprise.

Online brand experiences that are tailor made to your audience, segmented by intent, and impossible to forget.

Strategically planned, surgically executed; your goals are our mission.

AI and AEG-ready, content management that empowers your team to focus on what they do best.

Muse
Design Platinum Award

Creative Bloq
7 Best London Agency Websites

CSS Design Awards
Special Design Kudos

AWWWARDS
Honourable mention

Design Rush
Best Website Designs

Layout
Best agency websites

Field notes

A simple guide to Composable Architecture

Is your agency holding your website codebase hostage? Growth hindered by maintenance? Trapped by your choice of CMS or Commerce system? Going Composable could be your saviour

We are Sanity agency partners

I am a big fan of Sanity CMS. So naturally, we've partnered with them, and can offer improved Sanity support to you, our loyal clients

Sustained success with Growth Partnerships

At Function & Form we're an extension of your team. We focus on gradual growth instead of scattered projects, ensuring your brand thrives online for the long haul.

Manifesto: Why Function & Form

Ten years on, our founder explains why he launched an agency that does things differently and its evolution over the decade.

Sanity CMS review

Sanity is a headless CMS that puts flexibility first. Having tried and tested countless CMS, we’re perfectly positioned to give a straight-talking Sanity review.

Why choose a London-based web design agency?

Function & Form has clients all over the world, from Australia to the Americas. So why do businesses favour a Web design agency in London over agencies in their own timezone?

Six things to look for when choosing a web design agency

The questions to ask and the tips you need when choosing the right web design agency for your business.

A guide to single page applications and headless content management

Ever wondered what a single-page application or headless CMS is, or what their benefits are? Well wonder no more…

How much should a website cost?

Budgeting for a new website can be overwhelming. Here’s a guide to help you understand how websites are scoped and how much you should spend.