Bi-weekly letters for founders, creators and leaders.

Three restaurant founders who refuse to cut corners

Strip club bongos and Nobel Prizes.

Two doctors, an F1 Pit stop and an unlikely banker

Your most valuable audience might not be who you think

$2 million a year, just to tell us we need more sleep

Invest in provenance

The features no one asked for

Don't send me a brief

Has being a 'chameleon' made me invisible?

The details that close the deal

BRB: Daydreaming

Put your name in their big idea

Technology serves the story, never the other way around.

Bring back the easter egg hunt

Here's some words of encouragement

Great design doesn't need to be clever. It just needs to be felt

The in-house insight to build a better agency