At a glance
Custom Content Management built bespoke
Custom order management software built bespoke
Wholesale account dashboard built bespoke
Usability optimised for returning buyers
![Continental Clothing Product viewer Desktop Continental Clothing Product viewer Desktop](https://cdn.sanity.io/images/xenf4f6n/production/432c904c2ecdbae8d90dd58ecf44b4fdbf5ebe19-2962x1806.jpg?w=2458&h=1498&auto=format)
Hundreds of colours are available in every product, so we needed a bespoke interface to explore them in detail.
![Continental Clothing Products Desktop Continental Clothing Products Desktop](https://cdn.sanity.io/images/xenf4f6n/production/208e76104baf64620ea3e375bf6e8fe7ac6416d3-1920x1280.jpg?w=2458&h=1638&auto=format)
Functional product browsing being a key priority, we introduced a wealth of useful filtering tools and quick links to make the commerce experience as efficient as possible.
![Continental Clothing Homepage Mobile Continental Clothing Homepage Mobile](https://cdn.sanity.io/images/xenf4f6n/production/e005bbc10efa6ffd077e8a9d1176c2a45c18a932-750x1335.jpg?w=2458&h=4376&auto=format)
Mobile optimisation in mind, we utilised quick links and an easy-to-access menu to make purchasing on the go simple. And in true Function & Form style, we ensured the experience was just as slick as on a desktop device.
The results in numbers
1000+
Hours of web development
£2m
Increase in annual turnover
46
Countries
4
Languages translated
The subtle art of cross-selling
![Continental promo banners designed by Function & Form Continental promo banners designed by Function & Form](https://cdn.sanity.io/images/xenf4f6n/production/ea2247ec38cdb73b1499b671326be75460948a41-2028x1034.png?w=3072&h=1566&auto=format)
Flexible promotional banners were a requirement but not if they distract and hinder the purchase flow. So we ensured they didn't feel obtrusive, becoming a beautiful part of the experience rather than a glaring sales push.
Wholesaler management, simplified
![Continental Clothing Account Management Dashboard Desktop Continental Clothing Account Management Dashboard Desktop](https://cdn.sanity.io/images/xenf4f6n/production/c164f170a414c3fe41c08f11b8151fcf91f02bae-1920x1200.jpg?w=2458&h=1536&auto=format)
The account dashboard was easily the most complex part of the build, due to the multi-faceted nature of wholesale buyers. So, we broke down and simplified the problem by creating a simpler and more efficient dashboard for customers by introducing modules.
![](https://cdn.sanity.io/images/xenf4f6n/production/622dc9c537ba353c28c8783b330cd1a7d727aedd-1400x1400.jpg?w=3072&h=3072&q=100&auto=format)
![](https://cdn.sanity.io/images/xenf4f6n/production/5640143dbfb7d133a5d64607c75bd0b91ae4ba00-1400x1400.jpg?w=3072&h=3072&q=100&auto=format)
![](https://cdn.sanity.io/images/xenf4f6n/production/e0b5315d72c8bf4be23471da13ae794876f5c967-1400x1400.jpg?w=3072&h=3072&q=100&auto=format)
![](https://cdn.sanity.io/images/xenf4f6n/production/06e167802a3f49be117bfad32b5657c28669d323-1400x1400.jpg?w=3072&h=3072&q=100&auto=format)