The Continental Clothing Co. is one of the largest wholesale clothing manufacturers in Europe. They sell clothing to a variety of large fashion outlets, so their identity had to represent the ‘brandless’ nature of their products. As a wholesale service, most of their customers return regularly to submit large orders, and they wanted this to be a seamless process for their customers, and internally.

So, our goal was to create a platform that put swift transactions and useful features ahead of the distracting ‘bells and whistles’ often found on other ecommerce sites.