CoolPlanet Homepage Desktop

CoolPlanet How do you demonstrate end-to-end value in decarbonisation?

CoolPlanet is one of the few decarbonization solutions that offer a complete end-to-end service for enterprise businesses with net zero carbon goals. Unlike their competitors, CoolPlanet provides reporting software, engineering execution, and consulting all in one.

Although they had their decarbonization offering sorted, they were struggling to convey the holistic approach of their service through their brand, website, and messaging. Their existing website was a basic template site, which not only let them down with messaging but also with quality, especially as they began to tap into enterprise-level markets.

CoolPlanet partnered with Function & Form, alongside Imagist™, to realign their brand across all of their digital marketing efforts, build an enterprise-level website, and establish a visual strategy to demonstrate their end-to-end decarbonization solutions. / Wicklow, Ireland / 2022

Our Solution at a glance


Brand digitisation and creative direction

NuxtJS website for a beautiful, fast browsing experience

Sanity™ content management futureproofed for growth

Marketing asset production and direction

A blend of people, proof and performance

CoolPlanet image and solution layering by Function & Form

Three layers of service are woven into every visual, demonstration software, consulting and execution. We combined photography of the engineering team, components from the software and in some cases, testimonials.

CoolPlanet Engineering project page Desktop

Page builder functionality in the CMS empowers CoolPlanet to create landing pages of various formats, complete with an arsenal of content blocks at their disposal.

Todd's a great guy to work with; very knowledgeable and supportive... Highly recommended for headless, Sanity and general SaaS website work, combines great comms and quality execution with quick turnarounds – a real gem!

Luke Fitzgerald – SEO Consultant at CoolPlanet™

The art of decluttering

Stylised SaaS mockups were designed to boil down the product features to core selling points. The client was given a bank of visuals they can use for marketing purposes, in place of screenshots.

Sustainable engineering has never been so enticing

CoolPlanet Blog Desktop

A content hub, complete with articles, reports and webinars was built enabling the client to demonstrate industry authority in sustainable engineering.

CoolPlanet Social media banners

Marketing collateral was produced, in partnership with Imagist™, enabling CoolPlanet to promote webinars, reports and articles on social media.

Todd is honest and knowledgeable when undertaking a new project or trying to figure out how best to design certain parts of our site. We really value his insight and expertise.

Emma Corbett – Marketing at CoolPlanet™

CoolPlanet Blog Article Desktop

Blog Articles optimised for text-heavy articles, with promotional banners engineered for conversion.

CoolPlanet report Desktop

Downloadable PDF Reports gated behind Hubspot™ forms to gather prospective leads.

A leader in SaaS marketing website performance


Desktop performance score

Accessibility score

Best practices score

SEO score

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