Bud™ How do you promote a new relationship with money?

Branding / Web design / Content Management Systems

Part fintech app store, part financial marketplace, part search engine, Bud offers a personal, flexible and unified internet banking experience.

Having successfully partnered with HSBC, Wealthify, Revolut, PensionBee, Amex and many other financial providers, client demand was not their problem — but finding talented employees was.

To change this, Bud turned to Function & Form to design and build a website that promoted their refreshingly unique working environment to potential job seekers. Bud is no ordinary fintech and our design solution made sure their motive — to give back control to the user — was always at the fore.

bud.functionandform.co.uk / London, UK / 2018

The layering of four pillars, forms the essence of the brand

Bud community map designed by Function & Form

Bud CTA cards designed by Function & Form

Bud team profiles designed by Function & Form

Bud article listings designed by Function & Form

Not your typical fintech

Careers and culture first

In order to compete with a growing cohort of modern bank startups offering increased flexibility and benefits, traditional banks like HSBC are looking to make changes — and they're turning to Bud to do so. With backing already in place, Bud's main goal is to source enough talent to expand fast enough and match demand. So to help this happen faster, we made sure our solutions called out Bud as a vibrant, fun and dynamic place to work.

Interactive map

To further drive interest in Buds career opportunities, we included an interactive map to demonstrate how great the office location is, promoting staff-recommended bars, cafes and other local amenities to give a sense of a community of likeminded 'Bud' people that a prospective employee could start to identify with.