Taking control of the narrative
Confident in action, humble in nature
The key focus for this project was to change the perception that Loftworks was a boutique video studio, and ensure existing and prospective clients know they're actually a full-stack content production agency. Video may be their specialism, but we wanted their clients to realise they were first and foremost storytellers, which covers a much larger scope of deliverables.
With this in mind, we designed a whole new brand. This meant open, geometric typefaces; bold colour contrasts; and iconic, unforgettable design elements.
Showcasing success
Case studies were to become the keystone of the Loftworks website. By showcasing the process behind the work and sharing the strong relationships they'd formed with their clients, we managed to articulate their method of working, culture, skills and expertise in the field while staying true to the company's identity as storytellers.
A platform to be themselves
Experimenting and upskilling team members is one of the many benefits of being a Loftworks employee. We used a journal feature to make more of this and to give the company a free space to muse, share ideas, experiment and even give tutorials. We knew this would also generate engaging content for their social channels in a natural and unforced way.
Function & Form did an exceptional job designing and building our video production website. They took time to get to know us, our service offering and tailored a beautifully designed website that is easy to navigate and speaks directly to our potential customers. The fact that we ended up partnering with them to widen the service offering to our clients speaks volumes.Marc Trojanowski – Director at Loftworks™
An unmissable call to action to capture leads
At the bottom of every page we inserted a full width call to action block which reveals an animated form to capture client interest.
