Positive Group is a London-based company, dedicated to the improvement of health, wellbeing and performance of individuals and organisations through applied psychology and neuroscience.
Their team of highly experienced psychologists has been helping some of the largest organisations across the world such as GSK, Amgen, NHS and HSBC to improve their culture and wellbeing. But despite being experts in their field, their online presence was holding them back. As they moved towards offering a more structured set of solutions and the introduction of their second division — education, we were brought in to work alongside the wonderful team at Imagist London, who had been creating their printed brand collateral for many years.
Our goal was to create a new website that segmented their two focuses, education and business, as well as create clear users journeys towards each of their four solutions — Positive Now, Positive Talks, Positive Leaders and Positive Insights.