ultimate.ai Homepage Desktop

Ultimate AI How do you unlock enterprise potential for new player in CX?

Ultimate.ai is an intelligent learning technology designed to integrate with contact centre CRMs.

A pioneer in AI before AI became a buzzword, the system learns from historical chat and email communication data to provide automated responses to customers and response suggestions to customer support agents.

Already used by some of the world's largest companies including Posti, Finnair and SAP, ultimate.ai had already proven its ability to revolutionise the customer service industry. However, at a point where they were growing their sales team to expand further into the enterprise market, they realised their website was holding them back.

Over 4 years, the work we did played a part in their growth from a team of 10 to a team of 140 people, with customers all over the world. Gradually, we stepped back, eventually handing all control to their now extensive internal design team to take over.

Berlin, Germany / 2019

Our Solution at a glance


Full rebrand unlocking enterprise market potential

Craft CMS™ SaaS Marketing website

Hubspot™ CRM integration to power their lead generation

Over 4 years of Creative direction and branded collateral production

Bold, sophisticated and memorable

Logo exploration by Function & Form

The brand identity brief was simple: Create a memorable brand which will take ultimate.ai from a small startup to an enterprise-grade solution. After an extensive and collaborative branding workshop, we put pen to paper and began exploring potential visual identities that could bring this exciting technology to life.

Logo options for Ultimate.ai by Function & formLogo options for Ultimate.ai by Function & form
Logo Shortlist for Ultimate.ai by Function & formLogo Shortlist for Ultimate.ai by Function & form

Shortlisting from hundreds of sketches presented to the client, we further refined, colourised and developed our ideas into brand routes.

Artworked brand routes for Ultimate.ai by Function & Form

Friendly, reliable and authoritative

Thanks so much for all the amazing work you've put into our project. The new brand and website look fabulous! We are blown away by the breadth of the work you've been able to support us on and the exceptional quality you've delivered every time.

Sarah Al-Hussaini – COO at Ultimate AI™

A website to take on the world

Ultimate.ai Landing Page Desktop

Flexible landing pages enabled the client to build rich long-form narratives, packed with feature-rich content.

Ultimate.ai Homepage Mobile

Responsivity in mind, as with all our sites, we first analyse the number of mobile users versus desktop. We then base the time we put into the mobile experience design on this comparison.

Ultimate.ai Blog Desktop

A content-rich blog placed Ultimate.ai as an authority in customer service automation. Packed with Articles, eBooks and Webinars it became a leading marketing drive for their brand.

Ultimate.ai eBook Design by Function & Form

Graphic design support was provided to bring life to all ultimate.ai's content marketing efforts such as this cover design for their quarterly eBooks.

ultimate.ai is a very happy customer of Function & Form Digital. We enjoy working with them and recommend their services.

Tina Nord – Marketing Manager at Ultimate AI™

Cohesive brand presence down to every detail

SaaS Product Mockups helped to explain complex features and were animated, walking the user through the solution.

Chatbot UI animations demonstrate their automated customer service solutions.

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