The Writer is the world's largest copywriting agency with offices in both New York and London. With an impressive roster of clients including HSBC, Google, BBC, Barclays, EA, Accenture, American Express, Mercedes, Unilever (the list goes on!), they needed to find the right agency to modernise their twenty-year-old brand.

A shortlist of the world's leading brand and web design agencies was drawn up to pitch, so we were thrilled to be selected, and even more so when it was time to sink our teeth into the project.

Our task was to develop a new brand that retained the essential personality of their existing brand but with a modern flare and the flexibility to work across their extensive suite of assets including website, presentation templates, Word documents and countless other pieces of collateral.